ZUCZUG Retail Space / AIM Architecture

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Text description provided by the architects. Interiors are not simply staged scenes behind closed doors. At AIM, we believe a good interior can be a catalyst for change. It is rooting itself in the urban fabric, creating life and influencing city culture. The PARK Yanping Road presents this integration of life, local character, and street culture, blurring indoor and outdoor boundaries. Unlike the current trend of centralizing social life around The CBD, the PARK Mall, hidden within a bustling Jing’an city block, brings a new form of a mini department store.  The brand seeks its products broadly, without pretense. It calls to mind a modern-day Wunderkammer, where various objects and artifacts are stored, admired, and celebrated for their eclectic-ness and rarity.